SocialProofConsulting
The Client Spotlight Program
Turn One Testimonial Video Interview Into The Ultimate Marketing Funnel
Do You Need To Collect More Testimonial Videos?
Over the years, there has been a big nagging question that we get from business owners when it comes to testimonial videos. It is...
"How can I easily get more testimonial videos, and what do I do with them once I have them?"
Normally, business owners know they should be collecting testimonial videos consistently. But the reality is, most don't.
Usually, they're so busy that they don't have the time to do it.
They have the time to come up with questions, do the actual interview, or figure out the tech stuff.
If they have staff members, the job will get passed down to them.
But the staff member has little to no experience collecting testimonial videos from clients.
They have even less experience interviewing clients and trying to get a good testimonial.
When they do interview them, it ends up being awkward and doesn't scratch the surface of the client's real story and results.
Other times the staff member will just ask the client to record a testimonial on their smartphone and send it back.
And what they get is barely usable.
On top of all of that, the business owner isn't really sure what to do with it or how to promote it.
And when you combine all of this...
It makes perfect sense why testimonial videos are rarely collected on a consistent basis.
But, And This Is A Big But...
Not collecting testimonial videos consistently, and leveraging what they can do is costing you...
Speaking Of Money...
We've had clients generate millions of dollars with their testimonial videos. And that is not an exaggeration.
We've had other clients, more than double their conversion rates, grow massively engaged email lists, and even open multiple locations for their business.
Simply because they consistently had good testimonial videos collected, and leveraged them as much as they could.
How Do You Not Lose Out On These Types Of Benefits?
The simple answer is to consistently collect more testimonial videos and turn them into an army of marketing assets.
But as we mentioned above, we understand your hesitations and having to deal with all of the hurdles of collecting great testimonial videos.
Plus, taking them and then turning them into a bunch of assets to get the most out of them creates even more headaches.
But now you don't have to worry about any of that. Seriously, you don't have to worry about anything.
That's because we've created a program that...
We call this our...
Client Spotlight Program!!!
The Client Spotlight Program Takes One Testimonial Video Interview
And Turns It Into Everything You Need!
In this program, we do one testimonial video interview of a client or customer of yours and turn it into multiple content pieces for you to use across all of your marketing platforms. From your website, to social media, emails, and even podcasts (if you have one).
What Exactly Is The Client Spotlight Program?
As mentioned above, this program takes one testimonial video interview (that we do for you) and turns it into multiple assets that you can use all across your business.
The idea is that each month you want to spotlight one client that has seen amazing results.
By spotlighting them or showcasing their story, you are showing a massive amount of appreciation (which they are craving), and at the same time, you are creating consistent testimonial videos (and assets) for your business.
But before you think that this is going to create more headaches and work for you...
It's not. That's because you don't have to do any work.
Every month you just select the client (or clients) that you want to spotlight, and you connect them with us.
From there, we take over and...
And don't worry, you will have access to us if you have any questions during the process, and we will send reminders just in case you get busy and forget to select the next client.
But we're not done yet.
That's because that one interview we do for you will now be transformed into the most powerful marketing assets you can have.
We'll Take That Monthly Video Interview And Turn It Into...
ONE 16X9 TESTIMONIAL VIDEO
For Youtube/Website(s)
You will receive one short testimonial video in a 16x9 format. It will be approximately 60 seconds in duration, include subtitles, music, and a call to action.
ONE SQUARE 1X1 TESTIMONIAL VIDEO
For Fb, Ig
You will receive the same short testimonial video in a 1x1 (square) format. This video will include a graphic banner, headline, subtitles, music, and call to action.
ONE 9X16 REEL TESTIMONIAL VIDEO
For FB, Ig, TikTok, Youtube
You will receive one short testimonial video in a 16x9 format. It will be approximately 60 seconds in duration, include subtitles, music, and a call to action.
ONE BLOG POST
For Website(s)
Along with the videos, we will create an easy-to-read, and high-converting blog post that is designed to engage the readers in the client's story.
TWO (2) EMAIL NEWSLETTERS
For Marketing The Videos
To promote the testimonial videos, we will write two separate email newsletters (with headlines) to send to your subscribers to get them to watch the video(s).
TWO (2) FACEBOOK POSTS (Text)
Social Media Promotion
Included will be two separate Facebook posts that will celebrate the client's success, promote the video(s), and generate interest in your business.
TWO (2) INSTAGRAM POSTS (TEXT)
Social Media Promotion
To go along with the 1x1 and reels testimonial videos, you'll get two different text posts to copy and paste to the video when uploading it.
TWO (2) TIKTOK POSTS
Social Media Promotion
For the Reels video (9x16), we include two written TikTok posts that you can apply when you upload the testimonial video.
TWO (2) TWITTER/X POSTS
Social Media Promotion
We will provide you with two catchy Twitter/X posts that are designed to get your audience to watch any of the testimonial videos that you want to share.
YOUTUBE THUMBNAIL (FOR CASE STUDY)
Social Media Promotion
You will be provided with a Youtube thumbnail that represents your client spotlight video and gets visitors to click on the video.
YOUTUBE DESCRIPTION (FOR CASE STUDY)
Social Media Promotion
You will be provided with a Youtube description for your case study video that will explain what the video is about and also help it rank highly on Youtube.
YOUTUBE TAGS (FOR CASE STUDY)
Social Media Promotion
You will be provided with a set of tags that are specifically chosen to help your case study rank highly on Youtube.
MP3/ AUDIO FILE OF THE CLIENT INTERVIEW
For Giveaway, Website, Podcast
You will receive an audio MP3 file of the full client interview. This can be used as a podcast episode, or a giveaway, a bonus, or whatever you can imagine.
And Yes, You Will Get All Of That Every Single Month
Just imagine never having to...
This program will provide all of that for you, so that each month you have the perfect marketing tools to help your business.
And here's the best part...
It doesn't cost an arm and a leg.
So How Much Does This Cost?
With everything you are getting and the amount of time it takes to create all of the content for you, we wouldn't hesitate to charge $1,000 per month for this.
In other industries, we charge $3-$5k for this. (Seriously)
But we want you to get the most out of everything here, and we want to be fair in our pricing.
So this won't be anywhere near $1,000 per month.
It won't be anywhere near $750 per month.
And check this out...
You're getting almost twice as much with this program than our standard client gets in one project, and...
You're getting it for a fraction of what they pay!!!
On top of that...
We Will Throw In These Bonuses...
Facebook Marketing Course
Bonus 1
This testimonial video marketing course has been our bread and butter program for years. It continues to be our gold standard that shows you how to use your testimonial videos on Facebook, both organically, and with ads.
How To Use Testimonial Videos To Get Better Leads And Clients
Bonus 2
In this training you will see how to use your videos across ads, emails, text messaging, and even how to use them in sales calls or consultations. Using your videos in each one of these areas the right way will help you get higher-quality leads and clients for your business.
Checklist - How To Pick The Perfect Client For The Spotlight Program
Bonus 3
The most important part of the whole process is selecting the right people. Do this wrong, and all the videos and content will hurt you more than help you. So it's crucial you choose the right people. This checklist will give you the step-by-step method on how to select the perfect people every single time.
Strategy - How To Get Clients To Agree To Do The Client
Bonus 4
The strategy you use when approaching your client(s) to do a testimonial video is crucial. If you do it wrong, they'll say no or be very reluctant to do it. This bonus will share the powerful strategy that will get them to say yes and to want to do the testimonial video for you.
Done-For-You Scripts - How To Get Clients To Agree To Do The Client Spotlight
Bonus 5
Once you understand and know the strategy (bonus 5) of how to approach your clients, the next thing is knowing exactly what to say to them. This bonus includes the done-for-you scripts that you can use whether you ask a client in person, via text message or DM, or through email. Simply follow these scripts and the strategy in Bonus 5, and your client(s) will easily say yes.
How To Record Video B-Roll
Bonus 6
Surprisingly, talking head testimonial videos can do really well. But to make them even better, you want to include other video (b-roll) in their testimonial. But having any old footage in your testimonial is not good. It must be specific. This bonus will provide the exact checklist to follow to get the perfect b-roll footage every time.
If You Pay In Full You Can Also Get This Bonus...
Two Compilation Videos (Paid in full option only)
Bonus 7
If you sign up for the pay-in-full option, we will include two (2) separate 60-second compilation videos. These are what we call the "money videos." These edits take the best results, experiences, and story clips from multiple clients and turn them into high-converting, attention-grabbing videos.
**Free Extra Month***
Bonus 8 - For The First 5 People Who Pay In Full
Yup. You read that right. If you are one of the first five people to pay in full by this Friday, you will get an extra month for FREE! There's no catch or strings attached. So 13 months in total.
A few words from clients...
You Have Two Options...
Monthly Plan
Every month for 12 months, you receive the following assets. Bonuses you only get when you sign up.
monthly for 12 months
Pay In Full
Every month for 12 months, you receive the following assets. Bonuses you only get when you sign up.
Total
Frequently asked questions
What am I responsible for?
The only thing you are responsible for is connecting us with your clients every single month. We will need basic info, such as branding colors and a call to action you'd like to use. And if for some reason a client is dragging their feet to schedule an interview, we'll ask you to give them a nudge.
Is there a minimum time commitment for this program?
To get the most out of testimonial videos and social proof, you need to have multiple videos. Having just a couple defeats the purpose of social proof. So this program is designed for you to get the biggest benefit from testimonial videos. That being said, we won't lock you into any specific time frame, but 12 months is a good option. If you pay in full, you'll automatically get 12 months, which allows us to create the two 60-second compilation videos.
Can I get the compilation videos for the monthly option?
Yes, but there will be a separate fee for each compilation outside of the monthly installment fee.
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