Step 1 - Schedule Your Free Walkthrough Session.
So Jemand runs a group training business and really wanted to bring in more clients and create a deeper emotional connection with them. He already had a decent client base to start with so he was looking for something new.
Jemand had seen and heard about results others were having with our system, so he decided to reach out and set up a walkthrough session with us which was Step 1 in our process.
Step 2 - The Actual Walkthrough Session
In our call, Jemand shared in detail what his business was like, what was working best, and what areas he needed improvement on.
He also shared that he was looking for a way to take his business up a notch and attract his ideal clients. He was trying a lot of different angles and techniques but was looking for something else that would bring in a large number of "highly qualified leads."
He used a lot of different marketing strategies in the past.
Those had generated a lot of leads, but it also brought in a lot "tire kickers," or clients that were shopping around for the best deal and not really committed.
He wanted committed and engaged clients.
Once Jemand explained what he wanted we just shared different strategies, and techniques he could use to bring in more business.
We also explained how our process works, and that he didn't have to lift a finger to make it work. We would do it all for him.
The only thing he had to do was line up 5 clients he wanted us to work with and then send over his logo. That was it.
So he decided to jump on board and give it a go.
Step 3 - The Video and Interview Process
Normally we have our clients connect us with who they want us to work with. From there we reach out to them and set up a time to do a video interview with them online (95% of our clients do it this way).
In this case, Jemand decided to opt in for our "on site" package. Since Jemand was close to where we were located we went to the gym to record everything there.
There is no difference in results that we have found between the "on-site" package or the virtual package (online version).
Once at the gym, we recorded video of his clients and classes in action.
As the session wrapped up, we met with the 5 clients and did the interviews with them.
These interviews were easy, and "no stress" conversations with the clients. All they had to do was tell their story. That was it.
It was quick, easy, and fun for Jemand's clients.
****Another Quick Note*****
We also ended up doing individual interviews online. We wanted to make sure we got the full story from each client and not miss a single detail. So we recorded each clients individual interview online.
Here is one of those case study interviews...