Rick Converted 55 Out Of 55 Leads
This success story/ case study is with Rick Streb. Rick is a successful entrepreneur who has multiple business.
Rick reached out to us to see how we could help him with his fitness business.
He was looking to see how we could help his business get their messaging across in a more impactful way. He also wanted to generate more leads which were much higher quality.
So we went through Rick's business. We dove into how he ran his business, the type of clients he had, how he marketed it, and everything else in between.
Once we had this info we created the plan and layout for the exact type of testimonial videos that would work with his business. Below are are two of the videos we created for Rick.
Here Are Two Videos We Did For Rick...
How'd Rick Use These Videos?
Once the videos were created we then helped create a plan on how to use them. This plan was based around leveraging the strengths of Rick's business.
The goal was to attract the perfect clients for Rick, and repel the ones that were not a good fit.
So a simple landing page was created with the idea that we wanted to leverage the power of the main montage video, and add an extra level of filtering by including an application.
You can see this landing page below.
From there, anyone who completed the application was sent to a thank you page (below) where we leveraged the second montage video.
This was the perfect one two punch to not only attract and repel the right type of clients, but to also now see the emotional side of the business, and who was behind the scenes.
The Videos Were Also Leveraged On Social Media
You saw the landing page(s) above, and below are just a few ways the videos were leveraged on Facebook as well.
The videos were so powerful, that there was no need for anything fancy. The simplicity of the marketing allowed the videos to show their full strength.
Here's another simple way the videos were leveraged on Facebook...
Here's The Best Part...