Should All Testimonials Be Focused On Results?

Results… Results… Results!!!

That is what we have been told, and believe that all testimonials and social proof should be about?

Rightly so. It’s always better to have customers and clients talk about their results. So having as many testimonials and social proof elements as possible showcasing how your business solves problems is crucial.

But have you ever stopped to think “should all testimonials be focused on results?”

I’m guessing, probably not.

And that’s OK.

Results are what it’s all about.

Although, you do want to connect emotionally with your testimonials because that’s what really makes them work.

If you can combine results with emotion in your testimonials, then you’ve got a winner.

But can you have a winning and successful testimonial without results?

Well, it depends.

And the video above will explain exactly how and why it depends.

So check it out.

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