So let’s talk a lil’ bit about how to prepare clients for testimonial videos.
From what I’ve experienced over the years, we do little to no prep.
Usually, if you are interviewing your client they’re just standing or sitting there waiting for you to throw questions at them.
Well, maybe they’ll get a little information on the types of questions you might ask, and where to sit or stand…
But there’s not much more than that.
If there is little to no preparation there is one BIG issue that pops up and it makes a massive impact on your videos.
That is…
Typically, your clients are not too happy being on camera.
If they don’t know what to expect and they’re feeling uncomfortable to begin with…
They can be quite awkward when the camera is rolling.
This hurts that actual story and testimonial that they’re capable of giving you.
Let me ask you this…
If you’ve captured testimonials before have you ever wondered why the story they tell you off camera is usually better than the one that is recorded?
Well, it’s because of their feelings of insecurity, discomfort, and awkwardness.
That’s why knowing how to prepare clients for testimonial videos is so important.
The better prepared they are…
The less awkward they feel when the camera is rolling.
Which will end up getting you a much better testimonial in the end.
So the prep stage before the interview is CRUCIAL.
That’s why I wanted to share this video with you here.
This video will show you 3 steps that will have clients feeling more relaxed and willing to open up.
Which will give you much better testimonial videos in the end.
So if you want good testimonial videos…
Knowing how to prepare clients for testimonial videos with these 3 steps will make a huge difference.
If you want testimonial videos that get higher-quality leads and convert better…
Click the image below to Download the high-converting testimonial guide…
