Most testimonial videos suck. I know that may sound a bit of an exaggeration, but it’s not really.
Here’s a little test you can do that’ll show you why.
I want you to go back and remember the last testimonial video you saw.
That is if you can remember that video.
If you can, what stood out about it?
Anything specific?
Well, I’m bettin’ there’s a good chance you don’t remember the last testimonial video you saw that wasn’t from your business.
I’m also bettin’ that if you do remember one, that it’s probably similar to most of the other videos you saw.
Now, if I’m being honest…
I’m not even able to recall anything specific from the last testimonial videos that I saw outside of what I work on.
If you’re not able to remember anything either, or nothing really stood out…
Then those videos were not that good.
But why is that the case?
Well, after years of watching testimonial videos, I picked up on a few patterns.
They tended to fall under four different categories.
If a video fell into all four categories, it was pretty much guaranteed that it was going to suck.
The interesting part is these four categories are also what a lot of marketers tell business owners to do.
This has led to…
The same types of videos, EVERYWHERE.
This means, more people skip over them and they have less impact.
And you definitely don’t want that to be the case for your videos.
So your videos have to be different.
But don’t stress, we’re not talking about recreating the wheel.
This simply means avoiding the four categories that make most testimonial videos suck.
So in the video above, you’ll see what these four categories are, and how you can avoid them.
Lastly, if you’d like to keep your vids from falling into the “most testimonial videos suck” category…
Then make sure you pick up a copy of the quickstart guide by clicking the image below.
This guide will get you set up the right way from the beginning and make sure your testimonial videos will stand out.
