Let’s talk about getting better conversions with testimonial videos.
When it comes to testimonial videos they’re not just about showcasing results.
There’s a lot more to them than most people realize.
In fact, people not knowing this is causing them to lose out on so many benefits of their testimonial videos.
The biggest benefit of testimonial videos are…
- The ability to attract exactly who you want to attract and repel the people you don’t want.
- The ability to connect emotionally with the viewers if the videos are done right.
- Boosting conversions.
Showcasing results is important and plays a role in all three of those, but it’s by far the most important.
Simply shifting the mindset away from everything being about results, and focusing on the three benefits above will be a huge benefit for you.
But with all that being said…
Once you have that down…
There are two other steps that will help squeeze more out of them and get better conversions.
The first step is so simple that we don’t even think about it.
It’s off our radar because it’s so simple.
When you hear what it is in the video, you’re gonna be like… “duh, of course.”
But most businesses do NOT do anything even close to what’s mentioned.
As for step #2…
It’s one of the most important elements when it comes to any sort of marketing.
The biggest marketing gurus, advertisers, and so on have been shouting about this for years.
But for some reason, when it comes to testimonial videos, businesses don’t do it.
They’ll apply it everywhere else but not when it comes to testimonial videos.
Now, of course, you can do all sorts of advanced things to get better conversions with testimonial videos, but simply doing the two in this video will make a massive difference.
So if you have any sort of social proof (even written) and want to get the most out of them, don’t skip these two steps.
And if you really want better conversions from them, make sure to follow the strategies in the quickstart guide below.
If you don’t have the guide click, the image below to access it.