Every business should have ways to filter out bad leads. A couple of well-known strategies are to have prospects submit a form, not have prices listed on your website, and basically have them jump through a few hoops.
And that does a decent job filtering them out.
On top of that, if you’ve seen any of the posts on this website, you know that testimonial videos alone are a great way to filter out bad leads.
But in this post, we’re gonna cover a bit of a more advanced strategy to help keep the leads you don’t want from entering your funnel.
The first thing you’ll need is a testimonial video.
And not just any testimonial video.
One that is really good.
That means it’s emotional, includes an ideal customer/client, and they have great results.
But here’s where things are different.
Somewhere in that video, you place a phrase or some type of keyword.
This phrase/keyword is based on an incentive you want to offer the viewers.
For example, it could be a discount or something like that.
You then tell the viewers if they want that incentive, they have to find the keyword and the time code it showed up in the testimonial video.
The next thing you’ll need is a form where a prospect can enter that information.
The easiest way to do it is to use a Google Form.
If you already have software to collect a prospect’s information, then you can use that.
If not, a few options are things like Jotform, and Woofu.
On that form, you’ll want space to collect a prospect’s basic info, such as their name, email, phone number, etc.
And then you’ll want one more space where a prospect can type in that keyword and time code.
Now, the next step is where to place this form
If you are sending a prospect to a testimonial video that is posted on your website, then you can embed the form underneath the video.
Just have a headline or some simple text telling them what to do.
If you’re running paid traffic to the video, then you’ll need a link to re-direct those viewers.
That link can go to your website with the form already embedded, or you can use the link that was generated from the form software.
After all of that is set up, you will want to tell the viewers what they need to do.
You tell them about the incentive (what it is) and how to get it before they watch the video.
You can do that with text on your website, text on the ad platform, or written in the form.
Then at the end of the testimonial video, you will want a call to action repeating how to get the incentive.
Now, this may seem like a little bit of work to do.
But by doing this, you are placing multiple hurdles out there that will filter out bad leads.
You’ve got the testimonial video, people having to search for the keyword and then entering the keyword and time code to get that incentive.
If a prospect goes through all of that, there is a much higher chance that they will be a very qualified lead.
And you and your business will be much happier in the end.
Now, this may seem like a bit of work to do, but if you do it right, you’ll be very happy with the results.
And if you want higher-quality leads but don’t want to do the work to set all of this up, then I can do it for you.
If you’d like that, then just click the button below.