For most training businesses that weren’t solely online during the whole COVID pandemic they eventually ended up running a hybrid model.

The interesting thing about the hybrid model is it creates two different types of training scenarios.

In person training with the option of training online.

When it comes to testimonial videos, this complicates things a bit.

It puts you in the spot of figuring out should you do testimonial videos for…

  • In-person training?
  • Online training?
  • Combing them?
  • Separate videos for each?

Well, there’s arguments to be made for each one of those.

But if we’re specifically talking about testimonial videos for the hybrid model…

Then there’s going to be a few key elements you should know about so that way the testimonial videos can have the best impact.

And the video above breaks down what those are.