So COVID… yeah, COVID. It didn’t just throw a wrench in people’s health and livelihoods. It even had an impact on how testimonial videos have to be done.
The “old” results style videos were always the bread and butter for any business.
But COVID shook that all up.
After many months as people have adjusted ( a little bit) to this new lifestyle does that mean that those “old testimonial videos” can be used again?
Well, yes and no.
And in the video above you’ll see why it’s still up in the air.
There are a bunch of factors you have to consider before using or collecting those types of videos.
And not understanding those factors can mean the difference between a testimonial that is good and one that won’t work at all.
So if you’re thinking about using the heavy “results-based” testimonials make sure you watch this video first.