Would you like to know how to use other people’s content to create social proof? Check out the video below to see a simple way to do it.
When it comes to collecting any sort of social proof, 99 out of 100 times we think about how it has to come from our own customers and clients.
And most of the time, it should come from them.
It’s the most powerful type to have.
But there are rare occasions where you don’t have to use your own customers or clients for testimonials.
On these rare occasions, you can use other people’s content to create social proof.
But wait a second…
How can you do that?
Don’t you need your own customers and clients for this?
Well, no, not really.
All you need are people who have created content that supports your own messaging or what you’re trying to do.
For example…
Let’s say you have a client who has heard you say that they should cut back on sugar.
They know they should do it, but they really don’t believe it’s that big of a deal.
And you can tell them until you’re blue in the face, but they still don’t do it.
But this is where other people’s content comes into play.
As your client has heard you over and over about the sugar, they already know they should cut back.
But what you can do is go out and find other people who have created content around cutting back on sugar and why it’s important.
Then you share that content along with yours.
Now, your client not only sees what you’re saying about this, but now they are starting to see all these other people saying the same thing.
The more people say the same thing as you…
The more it will influence your client to pay attention and start taking action.
And it can work well when it’s done the right way.
The catch is to not overuse this strategy, and it has to be something where you are willing to let other possible professionals or influencers share their expertise with your clients as well.
And this is how you use other people’s content to create social proof to help your clients who are stuck, not listening, or need a little extra boost.
It’s also a way to create social proof around something where you have no testimonials or other social proof yet.
So give it a go and see how it helps.
If you want to learn more about how to create really powerful social proof with testimonial videos, then click the button below to access the testimonial quick start guide.
It’ll walk you through how to set up testimonial videos for success the right way.
