In this post, we are going to break down why this is the best time of year to collect testimonial videos for business owners.
Here’s the video that explains it.
Those videos talk about when is the best time for clients to GIVE their testimonial videos. They go into emotions, where in their journey is best, and why you should grab videos then.
But today, we’re talking about the best time for you, the business owner to collect them.
And as you’re reading this…
Right now is the best time. As in the 4th quarter of the year.
That’s because the New Year is right around the corner. And any business that is in the health/fitness niche, personal development, or finance usually has the biggest boost of new customers and clients in the New Year.
So that means…
Having some sort of program or offer for those “New Year” folks is a good idea.
But the thing about that offer or program is that you’re going to want to promote it and get people on board so they’re ready to go in the New Year since that’s when they’re the most excited.
That also means promoting the program before the New Year hits.
And when promoting the program and offer, it’s important you include social proof.
Especially, testimonial videos.
It’s always a good idea to have new testimonial vids and social proof in the New Year offer as well.
That’s because some of the people who hop on board your New Year’s program already know about you.
They’ve already seen some of your previous social proof.
So you want new proof, new results, and new energy for this offer to prove to them that you’re helping different people.
But There’s A Big Catch
That is, it takes a while to collect the testimonial videos.
And since there’s not one holiday at the end of the year but multiple, people’s schedules get crazy.
So getting them to commit to doing testimonial videos can be tricky.
That’s why you NEVER want to wait until a week or so before you promote your New Year program.
Ideally, you want to start the process a few months before. That way, there’s plenty of time to get the videos and work around people’s schedules.
Then you want to have time to have the videos edited and cleaned up.
If this is all done right, then your videos will be ready to go for your New Year offer.
So if you’re reading this and it’s October or November, start right now with your videos.
You’ll need that time.
And if you need help collecting them because you’re too busy or just don’t want to do them…
Either way, if you do them or you have me do them, it’s important to know that this is the best time of year to collect testimonial videos.
The success of your New Year promo can be so much better if you have new testimonial vids included with it.