Want to know how to prove your social proof is real and believable to your audience? Make sure you watch this video.
The whole idea of social proof is to build more trust.
But with the rapid advances of artificial intelligence, sites hiring actors to do fake testimonial videos, and fake testimonial generators…
People’s level of skepticism is only going up.
Plus, it’s getting harder and harder to tell what’s real and what’s fake.
Here’s an example of a fake audio testimonial I did with Ryan Reynold’s to just prove a point.
Of course, the easiest way to prove to people that your social proof is real is to keep adding more and having a lot of it.
That works because it takes more work for scammers to create a lot of fake social proof.
Generally, scammers are lazy, and they don’t want to have to do all the work.
Hence, they are scammers.
But there is a simpler way to prove to your audience that your social proof is legit.
And that is to simply add social media links next to your testimonial videos.
But not just any old social media link.
You want to include a direct link to the social media profile of the client who gave you the testimonial.
This goes for testimonial videos, written testimonials, and images.
On top of that, if this client has ever written a review, a positive email, or posted anything publicly that was good about their results or experience…
Screenshot it, and add it next to their testimonial as well.
Then link that image back to where you found it, or back to their social media profile.
This is very easy to do, and by linking back to their social media profile, you are showing they are real people with real lives.
A visitor can even reach out to your client if they have questions.
Which can easily help turn this visitor into a client quickly.
So start looking to see which of your clients are active on social media. If your clients gave you any sort of testimonial, make sure you post that testimonial and…
Add a link back to their social media page.
It’ll add so much more credibility and build more trust than just having a testimonial sit by itself on your website.
And on top of that, it’ll make the sales process easier for you.
Lastly, this should go without saying…
The testimonial you have must be good.
And the guide below will get you set up to get great testimonial videos every single time.
