Want to know how to gamify testimonial videos? Wait, let’s pause for a second. What exactly does “gamify” even mean?
According to the Oxford English Dictionary, it means…
“Apply typical elements of game playing (e.g. point scoring, competition with others, rules of play) to (an activity), typically as an online marketing technique to encourage engagement with a product or service.”
Basically, it’s a way to take something and make it a bit more fun and interesting.
And when it comes to testimonial videos clients can be a bit hesitant to do them. Usually, it’s because they’re afraid to be on camera.
There are a few ways to help them get over that fear which has been covered before, but if you use gamification it can actually make the process fun for them.
To the point where they want to do the testimonial videos and will even ask you if they can do one.
Think about that for a second.
How many times have you ever had a client come to you and ask you if they could do a testimonial video? Not much right?
If they do, usually they will record an unsolicited one without you knowing and you’ll only find out later when you’re scrolling around on your social media pages or online and you see it.
But if you gamify the process, it ends up becoming a HUGE win for them. Plus, it becomes a huge win for you, and for others as well (which you’ll see in the video).
So if you want to get more testimonial videos, have your clients want to do them, and make it win for everyone involved think about how to gamify your testimonials just like you’ll see in this video.
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