It is crucial that people believe your testimonials are real. As time goes by it’s getting harder and harder for people to trust them.
That’s because there are so many ways to fake them.
Anyone with a phone or computer can type out a fake written testimonial.
Anyone who has basic knowledge of Photoshop can edit photos.
And now, there is technology that can create “deep fake” videos. It’s not 100% there yet, but it’s getting pretty close.
So what can you do to get people to believe your testimonials are real?
Well, the biggest thing you can do is also the golden rule of social proof. That is to have as much of it as you can.
The more you have, the more believable it is that your product/ service works just because of the sheer volume of it all.
But even then, it’s not hard to go over to Fiverr and pay a bunch of people to create a bunch of fake testimonials.
Although, it does seem that Fiverr has cracked down on that lately.
If you search for testimonials on Fiverr nothing shows up.
Which is good.
But all you have to do is search using a different word like “spokesperson,” and you can find them.
So anyone can cheat the golden rule as well.
But if you really want to increase the “believability” of your testimonials, there are two steps (on top of the golden rule) that can help.
And that is what is discussed in this video.
Of course, if someone still wants to get around those and create fake social proof they can.
But beginning with the two steps in the video is a decent start.
Then if you can get as much social proof as you can, it will definitely have people believe that your testimonials are real.
And if you want to make sure your testimonials are actually good, you’ll want to follow the steps in the testimonial quick start guide as well.