Let’s talk a bit about why testimonial videos are the perfect ad content.
Normally, every ad that you run there has to be some sort of content for it, right?
That could be written content, video content, or an image.
Every one of those pieces of content will end up having to be created and then tested to see how it does.
Which takes up a TON of time.
And if they’re not working and just costing you money, it becomes a frustrating experience that ends up being a vicious cycle.
- You come up with an idea for a video ad.
- You then outline or script out that ad.
- You record that ad.
- You edit the ad (if it’s needed).
- You write the headline and description for the ad.
- You set up your ad on the ad platform.
- You publish the ad.
- You wait for the results.
- You tweak the ad.
- Repeat if it’s no good.
That’s A LOT of work.
Even if you have an agency run your ads, they’ll still come to you looking for more content so they can use it.
So you’re still caught in a bit of that cycle.
In fact, testimonial videos are the perfect ad content.
If you think about here are just a few reasons why testimonial videos are perfect.
❌ You don’t have to come up with an idea for an ad.
❌ You don’t have to create an outline or script for the video
❌ You don’t have to record the ad yourself.
There are actually quite a few more reasons as well.
Five of them are in the video above.
As you can see…
It will save you a bunch of time when it comes to ads.
In fact, every agency that I’ve ever worked with or had clients work with has asked them for more content.
And one of the biggest things my clients provide them with are…
Because they work well and save the agency and my client’s a TON of time.
And whenever you can make things easier, save time, and use something that can work well…
That’s a HUGE win.
So if you’re stuck on ideas for ads…
Remember that testimonial videos are the perfect ad content.
And if you want to know how to have your testimonial videos generate even higher-quality leads, you can download the testimonial video conversion guide below.
This is a quick-start guide that will walk you through the best ways to capture your testimonials so they will get you better leads, and higher conversions.