Well, let’s start off by asking the questions…
What makes your business different from the competition?
You may know, but does your audience actually know? Seriously, can you say with 100% certainty that they know what makes you different from others.
If you’re in a competitive niche, like fitness or health, a lot of your audience will already have beliefs about what your business does.
Think workouts, sweat, exercising, etc.
But it may not know how your workouts are different, or what the experience is like, and so on.
So it’s crucial that you have ways to get your message to your audience to prove that you are different from everyone else.
And one powerful way to do that is by using what are called “Us Versus Them” testimonial videos.
These types of testimonial videos are a bit different than your standard ones.
For example, some of the questions that your clients answer are different.
Of course, results are still a key part to focus on, but how much better are their results with you versus where they were before?
It’s the questions that are the key to the us versus them testimonial videos.
And if clients answer them the right way and you promote the videos…
Your audience will know without a doubt…
How you are different, how you are better, and why you are the best option to go to.
So if you want to make sure your audience knows this, watch the video above to see how to do the us versus them testimonial videos.
Want To Know How To Get Testimonial Videos
That Actually Convert?
If so, click the button below to access the High-Converting Testimonial Video Guide.
