Let’s talk about how to make a bad testimonial video better.
After watching thousands upon thousands of testimonial videos over the years, I can say that a large majority of them are…
Not that great.
If I’m being honest, they’re boring and probably hurting the business more than they’re helping.
But it’s not the business owner’s fault, or even their customers and clients.
There’s just not a lot of useful material that teaches how to create and capture good testimonial videos.
But even the worst testimonials have some gold that can be pulled from them.
So how can you make a bad testimonial video better?
There are five basic steps that you can implement to add some glitter to those turds.
Before we go any further, just know that these five steps all involve a little bit of video editing.
I know, I can hear the complaints now.
“I don’t know how to edit.”
“It’s too complicated.”
“It’s so frustrating.”
Maybe, there’s some truth to that. But these five steps are very simple.
If you have the basic idea of video editing, then you can do these five steps.
If you know nothing about video editing, don’t want to waste any time, or it’s not in your top 10% of what you need to do for your business (which is true for most businesses)…
Then click here, and I’ll take care of it for you.
But if you want to dive into it, here are the five steps.
Step 1 – Remove All The Ums, Ahs, And Pauses
This alone will move the video along faster and help to keep the viewer’s attention.
Step 2 – Focus On Selecting Impact Words And Phrases
This means looking for active words and phrases that are descriptive, vibrant, and get the point across clearly.
Plus, always look for emotion. If the video has any of it, you’ll want to find a way to work it into the video.
But most testimonial videos don’t have any emotion, so what can you do?
Step 3 – Add Music
By adding music, you can create emotion. But be smart with the music you add. It has to match the feel of the video.
If you have someone crying in your video, you’re not going to want to use heavy metal music with it.
So find music that fits with the video and helps to create the emotion you want the viewers to have.
When you watch the video above, you’ll see how the music fits the feel of the video and helps drive it forward. Plus, it gives a sense of quick results.
Step 4 – Add Captions
Adding captions to your videos is one of the biggest things you can do to get people to watch more of your video.
And depending on the editing platform, adding captions can be really simple. A lot of them are added for you now.
Step 5 – Add A Call To Action
For whatever reason, 0.000001% of business owners have a call to action in their testimonial videos.
I have no idea why.
All their other marketing videos have a CTA, but not their testimonial videos.
If you want your videos to do anything for your business…
Add a call to action.
It’s one of the simplest things you can do.
So there you have it. Five simple steps that will help make a bad testimonial video better.
Oh, there’s one more thing.
The video on this page has two examples for you.
The first is a bad testimonial video. Actually, that’s just me recording a testimonial video, just like the ones I normally see.
And let me tell you…
It is boring.
It’s so boring. I had to add elements to it to make it watchable.
But the second video is the edited version of that, following the five steps mentioned above.
It’s short, quick, and punchy.
I did add a few more elements to it (outside the five steps), such as video broll, and transitions, but you don’t have to do that with yours.
It’s just what felt right for that video.
So if you want to see a really boring testimonial video and how I turned it into a better one…
Make sure you watch the video above.
Lastly, if you’ve got a bunch of testimonial videos already and know they need some work…
But you don’t want to do it or want nothing to do with editing them…
I’ll take em’ and turn them into much better, higher-converting testimonial videos, and you won’t have to do a thing.